The Project MIDTOWN is our signature group training experience based in the heart of Dubai, UAE.

Each workout is varied and combines a combination of high intensity functional workouts alongside nutritional and ongoing support to help you get leaner, stronger, and more athletic than ever before.

This is your Project





Is our signature high intensity, fast paced calorie burner. Programmed to prioritise endurance, speed, stamina, and power in a team environment. They promise to get the absolute best out of you. Not your standard circuit class.


Are you looking to develop strength and build more muscle? Classes follow structured cycles allowing you to progress optimally. Sunday is lower body, Monday is upper body, Wednesday is full body, and Saturday is a full body hybrid session.


Lifting elements will be combined with conditioning elements here for a high intensity workout. Each session comprises of 3-4 sections of 8-12 minutes, firing the body through AMRAPS, EMOMS, and RFT.


Max energy, a high calorie burner before the weekend commences. We want to see sweat! No holds barred conditioning. You will work in pairs throughout.


Fun, varied and competitive. Great way to end a solid week of training. It’s time to come together and show that teamwork really does make the dream work. Team Challenge and Burn Room will rotate weekly!

What’s Included in your package

  • Unlimited access to all classes
  • Nutrition Programming
  • Monthly Assessments and Check-ins
  • Locker Room and Shower Facilities
  • Access to Private Members Lounge
  • Access to Community Social Groups



Which classes are more suitable for my goals?
  • All our classes are great for fat loss and building a more athletic physique as we combine weights and conditioning into each session. If you’re looking to build more muscle, then make sure you schedule the Pure Strength days as a priority.
How many classes should I aim to hit per week?
  • The Project is a total body programme which means you can attend regularly and tick all your training needs. You do however need to programme in rest days. We suggest you attend 3-5 sessions per week or follow a ‘’2 day on 1 day off’’ routine.
Do I need to be super fit already to attend?
  • Not at all. Our programme is very accessible for all levels as you’re in total control of everything. Weights can be scaled, movements can be scaled, and there will be a highly experienced coaching team on hand to support you personally - especially if you’re new. Wherever your start point is we can take you to the next level.
How long is each class and what is the capacity?
  • All classes are 1hr long and include a full warm up, technical demonstrations, and cool down.
  • Most classes are capped at 24 attendees. Pure Strength classes are limited to 18 attendees.
Are there shower and parking available
  • Yes and yes!
How do I book a class?
  • All classes can be booked through the Mindbody App. You must have an active membership to enable booking.
How do I sign up?
  • Simply click here to see payment options and choose the package that’s right for you – we have unlimited monthly packages and single class credit options.
  • All payments are made online through our secure online store. Once you have made your payment within 12hrs you will receive a personal welcome email to introduce and give you further instructions.
What will I receive when I sign up?
  • As a member you will have unlimited access to all of our classes.
  • Access to our members only lounge housing our nutritional programming and support content. *
  • Direct coach contact and support.
  • Access to Project social community groups.

*Members lounge access is for monthly membership packages only.

Do you offer nutrition support?
  • Yes we do. We are results motivated and nutrition plays a key role. Once you sign up you will have access to our 3-phase nutrition programme through the members lounge. More details can be found here
  • For more personal support you can book a consult with one of our nutrition coaches or ask any questions to your coach directly.
What about body assessments?
  • When you sign up we will schedule a time to meet and run through our initial assessments, this will also give us a chance to find out more about your personal goals and direct you the right way.
  • The last Saturday of every month is our check in day where you can meet a coach to assess your weight, measurements, and discuss nutritional adjustments if necessary.
On my first class what should I do?
  • First timers please arrive 10-15mins early and check in with reception. They will direct you to our studio where you can meet your coach. They will be there to ask you any concerns and gauge your experience, also make you feel welcome. We know the first time can sometimes feel daunting, but we got your back!
  • You can always see the coach profile on the Mindbody app so you know who you’re looking for, and we will be expecting you.
I think I have more questions can I speak with someone directly?
  • Yes of course. Call or Whatsapp our Head Coach – Jack Graham who will gladly answer any questions/concerns +971567159218
Ok, Sign me up!